Frequently Asked Questions (FAQ)


FAQ

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What can Quality SMI do for my business?
We increase your online visibility, generate qualified leads and strengthen your digital presence through personalized strategies of SEO, paid traffic, social media and data intelligence.
Is Quality SMI an SEO consultancy?
Yes. We act as a consultancy specialized in technical, strategic and content SEO, focused on placing your website in the first positions of search engines organically and sustainably.
Do you offer International SEO services?
Absolutely. We have served clients from different countries and structure SEO projects for companies that want to expand to foreign markets, optimizing websites for different languages and ensuring relevance in global search engines.
Is Quality a global digital marketing agency?
Yes. Our expertise goes beyond borders. We serve clients with international operations, applying strategies that respect the cultural and market particularities of each region.
Does Quality work with Meta Ads and Google Ads?
Yes. We manage paid traffic campaigns on platforms like Google Ads and Meta Ads (Instagram/Facebook), focusing on ROI (Return on Investment) and immediate conversion.
Does Quality SMI offer customized strategies for my segment?
Yes. We don't use ready-made formulas. All solutions are planned according to your specific market, business objectives and your target audience's behavior.
I don't have digital presence yet. Can I start from scratch?
Yes! We structure your journey from the beginning, including website creation, optimized content production, SEO and strategic brand positioning.
Will SEO be replaced by GEO?
No, SEO is evolving. GEO (Generative Engine Optimization) complements SEO, optimizing your content to be the answer chosen by AIs like ChatGPT and Gemini.
Does Quality SMI understand GEO?
Yes. We are a pioneering agency that already applies GEO techniques to ensure your brand is cited as a reference in generative AIs like ChatGPT, Gemini and others.
What is the advantage of GEO for my company?
GEO guarantees that your company is the direct answer given by the AI, increasing the authority and trust of the brand in the new era of searches.
What is Digital Property?
It is total control over your online assets (site, domain and data). Quality helps your company build its own terrain, reducing exclusive dependence on third-party social networks.
What is the importance of digital positioning?
It defines how your brand is perceived in the market. We work so that your company is seen as an authority and leader in your niche.
How does Quality strengthen my brand on the internet?
We unite branding and performance to create a coherent, professional digital presence ready to convert visitors into loyal customers.
How long before I start seeing results?
The first results usually appear in approximately 3 months of the project. This period may vary according to the digital maturity of the site and the competitiveness of your niche.
Is the investment high?
No. The investment is flexible and scalable, adapted to the current moment and the size of your business goals.
How is the monitoring of results done?
We work with total transparency through periodic performance reports, monitoring KPIs (key indicators) that show the real growth of your company.
How does Quality deal with Artificial Intelligence and new search bots?
Our strategies are constantly updated to meet new search patterns (SGE - Search Generative Experience) and optimize content for AI assistants, so your brand can be found on any platform.
Do I need an internal marketing team to hire Quality?
It is not necessary. We can act as the complete marketing arm of your company as well as in collaboration with your internal team to accelerate specific projects. We have a complete team of developers, analysts, writers and designers for your project.
Does GEO work for industrial and B2B companies?
Yes, and it's often even more strategic. Technical buyers and engineers use ChatGPT, Gemini and Perplexity to research suppliers, specifications and solutions before requesting a quote. GEO ensures your industrial company is cited as a reference at exactly that decision-making moment.
Why should an industrial company invest in GEO if it sells to a small number of clients?
Precisely because the industrial buying cycle is long and built on technical trust. Being the answer the AI delivers for questions like "best supplier of [product]" or "who manufactures [solution]" puts your brand in front of the right buyer, even in highly specific niches.
How does GEO help my industrial company compete with larger players?
Generative AIs prioritize technical authority and clarity of information, not just budget size. With well-structured content about your specialties, processes and differentiators, your industrial company can be cited alongside (or instead of) larger competitors.
What is ChatGPT Ads?
It's advertising served within the ChatGPT environment, allowing your brand to appear to millions of users at the exact moment they're searching for information and solutions through AI. It's one of the newest frontiers in paid media.
Is it worth advertising on ChatGPT?
Yes, especially for brands that want to get ahead. Since the format is still new, there's less competition and a huge volume of users migrating from traditional search to AI. At Quality SMI, we build ChatGPT Ads campaigns focused on results.
Does ChatGPT Ads replace Google Ads?
No, they complement each other. Google Ads captures traditional search, while ChatGPT Ads reaches the audience that already uses AI as its main research channel. Together, the two strategies expand your reach across the entire buying journey.
What is Digital PR and how does it differ from traditional press relations?
Digital PR builds your brand's authority through mentions, links and publications in relevant outlets and portals across the internet. Beyond reputation, it has a direct impact on SEO and on how AIs recognize your brand as a trustworthy source.
Does Digital PR help my SEO?
Yes. Mentions and backlinks from authority outlets are among the strongest ranking factors on Google, and they also increase the chance of your brand being cited by generative AIs like ChatGPT and Gemini.
What kind of results does Digital PR bring to my company?
More visibility, credibility and trust. Appearing in recognized outlets and media positions your brand as an authority in your sector, attracts new clients and strengthens your overall digital presence.