Case de SEO Plenitude Medical
Digital Authority in Healthcare and Hospital Outsourcing
How Plenitude Medical turned its online presence into an engine for talent acquisition and lead generation in occupational medicine.
Confira esse case de sucesso feito pela Quality SMI.
Numbers That Speak for Themselves
Our numbers reflect solid growth and a dominant digital presence in the healthcare sector throughout 2023 and early 2024.
More Than 7 Thousand Active Users
The website reached the mark of 7 thousand users in just 1 year of SEO work.
Organic Dominance
Organic search became the main traffic channel, generating 12 thousand qualified sessions.
Direct Conversion
More than 200 direct clicks on the WhatsApp button, turning visits into real leads.
6.5 Thousand New Users
Focus on audience renewal, constantly bringing new traffic into the funnel.
About the Project
Client: Plenitude Medical
Industry: Hospital Outsourcing
Goal: Dominate niche technical terms and ensure a seamless user journey.
First results: 3 months
Clear challenge: The challenge was to turn an institutional website into a search authority that would attract both hospitals seeking HR solutions and healthcare professionals, as well as companies needing occupational exams.
The Scenario Before Quality SMI's SEO
Plenitude Medical operates in a highly specialized and competitive sector: outsourcing of healthcare professionals and occupational medicine. The challenge was to turn an institutional website into a search authority that would attract both hospitals seeking HR solutions and healthcare professionals, as well as companies needing occupational exams. It was necessary to dominate niche technical terms and ensure the user journey was seamless, especially on mobile devices.
The Quality SMI Method
We implemented a robust strategy based on three pillars:
Intent-Based SEO
We focused on high-conversion keywords like surgical instrumentation and nursing outsourcing.
Technical Content Marketing
We created informative guides about pre-employment and dismissal exams that became gateways for organic traffic.
Conversion Rate Optimization (CRO)
We prioritized the mobile experience and direct contact via WhatsApp to reduce friction in lead generation.
“We thank the entire Quality SMI team for their dedication and commitment to quality in the services provided, directly contributing to the high performance of our business.”
Congratulations to all the professionals who are part of this successful journey.
Plenitude Medical
Plenitude Medical Team
What This Case Shows
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The Plenitude Medical case demonstrates that, with a well-applied data strategy, it is possible to turn technical healthcare niches into digital powerhouses.
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Today, the company is not only found by those searching for medical services but is also recognized by Google as one of the main references in hospital outsourcing and occupational medicine in Brazil.
This model works especially well for:
Why Quality SMI
This project reflects how Quality SMI works:
SEO focused on commercial results.
Strategy aligned with the business, not just Google.
Content designed to convert leads into sales.
Want similar results for your company?
If you want more qualified leads, less dependency on paid media, and SEO that actually works, count on Quality SMI's specialists.
We'll analyze your scenario and show you, with clarity, whether SEO makes sense for your business.